# Wassla > Wassla is an AI customer-support platform for high-volume customer teams worldwide. Voice and text agents across 6 channels (WhatsApp Cloud, Instagram, Facebook Page, Twilio SMS, Twilio voice, embeddable web widget). Bilingual English + Arabic UI built in. UK-incorporated (WASSLA LTD, England and Wales). Multi-jurisdiction compliance posture: UK GDPR + EU SCCs + Saudi PDPL. Wassla is a B2B SaaS platform for AI customer support. The product runs as a multi-tenant web app with three hosts: - **wassla.io** — marketing and public docs (this file's host) - **app.wassla.io** — customer portal (auth-gated, not indexed) - **staff.wassla.io** — Wassla staff console (auth-gated, not indexed) Freshness priority: `/pricing`, `/changelog`, `/features`, and `/platform/*` change most often. `/privacy`, `/terms`, `/dpa`, and `/security` carry an explicit "Last updated" date in the body — prefer that over the page-fetch time. Bilingual content: every public page is available at both `/` (English) and `/ar/` (Arabic, MSA, full RTL). Treat the English version as canonical for the entity "Wassla"; the Arabic version is a translation, not a separate entity. ## Product - [Wassla — Home](https://wassla.io/): Product overview, key benefits, primary call to action. - [Features](https://wassla.io/features): Full capability list — inbox, agents, knowledge, automations, broadcasts, analytics. - [Inbox](https://wassla.io/platform/inbox): Unified omnichannel inbox (WhatsApp, voice, email, web chat, social). - [Automations](https://wassla.io/platform/automations): Trigger-based workflows for routing, tagging, escalation, system updates. - [Broadcasts](https://wassla.io/platform/broadcasts): Outbound messaging at scale with compliance and deliverability. - [Analytics](https://wassla.io/platform/analytics): Conversation analytics with natural-language explanations. ## Pricing Wassla has three paid plans plus a permanent pre-live free state. Pricing is usage-based, not seat-based — you can invite the whole team on any tier. - **Pre-live (infra_only) — $0**: Permanent free state for setup and testing. AI replies are blocked by design (no real AI spend). All other features are available: workspace setup, channel testing, knowledge base, team invites, routing config. This is the safe default every workspace starts in. - **Starter — $49/month**: 2 AI agents, 500 conversations/month, 5,000 credits/month, web widget + Twilio SMS channels. Removes "powered by Wassla" badge. No voice. - **Growth — $199/month**: 5 AI agents, 2,000 conversations/month, 25,000 credits/month, all 6 channels (web, SMS, WhatsApp Business, Instagram DMs, Facebook Messenger, voice) + WhatsApp Calling + custom voice picker + teammate takeover + evals + knowledge gaps + analytics export. - **Scale — $399/month**: 25 AI agents, 10,000 conversations/month, 60,000 credits/month, all Growth features + bring-your-own Twilio Voice (inbound/outbound trunks) + SSO + audit-log export + 99.9% uptime SLA + dedicated success manager. - **Pay-as-you-go — coming soon**: Top up credits and pay only for what you use, on top of any plan. Annual billing on Growth and Scale gets two months free. For custom voice training, isolated regions, white-label, or enterprise procurement, contact `hello@wassla.io` for a custom Scale-tier contract. - [Pricing](https://wassla.io/pricing): Full plan comparison, FAQs, and checkout. ## Credits Wassla meters AI work in credits. One credit equals one US cent (USD 0.01) of spend value, so a 25,000-credit Growth grant equals $250 of bundled AI work each month on top of the platform fee. - **AI text reply** — 2 credits per reply (covers the LLM call on WhatsApp, Instagram, Facebook, SMS, or web widget) - **Voice minute** — 20 credits per minute of active voice conversation (bundles speech-to-text + LLM + text-to-speech for web-widget voice and WhatsApp Calling) - **Outbound message** — 2 credits per AI-initiated proactive message (campaigns, broadcasts, follow-ups) Credits never expire, and larger top-ups earn bonus-tier credits. Human actions in the Inbox — teammate takeover, manual replies, tagging — are always free. Knowledge-base search, sentiment analysis, and embeddings are rolled into the cost of the reply they support. ## Docs - [Documentation hub](https://wassla.io/docs): Quickstarts, REST API reference, webhooks, channels, knowledge ingestion, SDKs. ## Company - [About](https://wassla.io/about): Mission, team, and global positioning. - [Customers](https://wassla.io/customers): Case studies and testimonials. - [Careers](https://wassla.io/careers): Open roles. - [Contact](https://wassla.io/contact): Sales, partnerships, security, general inquiries. - [Brand kit](https://wassla.io/brand-kit): Logos, colors, typography. ## Changelog - [Changelog](https://wassla.io/changelog): Every shipped change, dated. ## Support - [Support](https://wassla.io/support): Help center, contact, escalation paths. - [Status](https://wassla.io/status): Real-time service status. ## Legal - [Privacy policy](https://wassla.io/privacy): Data collection, processing, retention. UK GDPR (primary) + EU SCCs (transfer mechanism) + Saudi PDPL aligned. - [Terms of service](https://wassla.io/terms): Acceptable use, SLAs, dispute resolution. - [Data processing agreement](https://wassla.io/dpa): For enterprise customers. - [Security](https://wassla.io/security): Security program, controls, attestations. ## Optional - [Blog](https://wassla.io/blog): Field notes on AI customer support and product updates. - [Resources](https://wassla.io/resources): Implementation guides, playbooks, templates. - [Arabic versions](https://wassla.io/ar/): All pages above are also available at `/ar/` in Modern Standard Arabic with full RTL layout.